In 2010 in Latvia has improved the overall assessment of corporate reputation of the Latvian banking market - by 8 points, ie up to 36 points indicate the results of research conducted by TNS Latvia. As noted at the press conference, experts TNS Latvia Inta Priedola, an increase of 8 points - rapid, the reputation of the banking sector back to its previous level. Note that the best indicator in Latvia - 55 points - the bank SEB. Incidentally, the average bank's reputation in Europe - 42 points. During the year the reputation of European banks fell by 6 points. In Europe there is now a tendency to fall the bank's reputation. Compared with other European countries where society has a longer experience in the financial sector and its assessment, the Latvian audience reacts to different changes are much more emotionally explained Priedola. "There is a tendency to that in large measure we blame in many of their woes banking and financial industry," - she said, noting that it was largely affected by the zero point of reputation, but since last year, came a broad exchange of views between the banking sector and residents, this contributed to a much more rational assessment of the banks, writes agency BNS. In previous years the reputation of banks in society is reduced due to factors such as less attentive to the customers, credit boom and an ill-conceived monetary policy, global economic crisis in the world, as well as the resolution of the situation with the collapse of Parex banka at the expense of the state budget. On the positive assessment of the reputation the most affected banks' efforts to establish a mutual dialogue with the public and customers. According to forecasts Priedoly, this aspect will affect the assessment of the bank's reputation in 2011. The study of corporate reputation conducted in November 2010. In the course he had interviewed four target audiences: residents, business and media environment, and leaders of public opinion. Source: rus.DELFI.lv
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