Ukrainians rasprobovali ATMs

In 2010, Ukrainians have significantly increased use of ATMs. According to the company "Ukrainian Processing Center" (UPC), number of payments to ATM increased by 300-400%. And the most popular transactions - cash withdrawals and request balance grew by only 4% and 5% respectively. Most often, cardholders turned to ATMs to transfer money between cards. In comparison with 2009 this type of transactions rose by 412%. The number of operations related to payment of mobile services at ATMs increased by 315%, and deposit services - 50%. "The number of transactions in 2010 exceeded pre-crisis level, because people kept cards are using them more often," - noted the chairman of UPC Anton Romanchuk. According to him, to influence the trend could not even reduce the number of users. Stop drop in the number of holders was only in December 2010 but the number of ATM transactions last factor had no impact, "- he added. The reason that fuel the interest holders, the caller calls the emergence of bundled offers banks and notified customers via ATMs. "Banks have started to use ATMs, not only for maintenance but also for communication," - shares information Romanchuk. Another factor that indirectly stimulate the activity of citizens, was the crisis of the banking system 2008-2010. "By reducing the various costs, banks have come to the conclusion that the development of additional ATM services are profitable and promising than to expand its branch network," - says a leading economist of the development of card business OTP Bank Artem Efremenko. After that, banks have intensified their activities in the context of salary projects and increased the number of ATMs in the workplace. Which was seen by users. According to Yaroslav Doroshenko, Acting Head of the Department of new technologies and transactional banking business FUIB, customers more convenient to carry out operations in a nearby bank service point. Especially when you consider that the payment card is becoming the key to all client accounts, including savings and current. In 2011, bankers expect that through the ATM channel number of payments will grow by 30-40%. And even without a significant expansion of the functional terminals. "The increase in the functional content of ATMs may result in a queue, which is undesirable, especially in the days of the payroll" - explains Artem Efremenko. Sees no prerequisites for the deployment of radically new services by banks and senior analyst with Troika Dialog Ukraine Eugene Grebenyuk. "Within the system will be a process where banks with less developed set of services will try to approach the market leader, launching products via ATMs, which are already in demand," - he predicts. On materials Economic News