Mobile payments to a trillion dollars

Despite the impressive growth of mobile financial transactions, pay extra for mobile financial services, most users today are not ready. The data suggest that studies Yankee Group, less than 10% of citizens surveyed expressed a willingness to pay for the use of mobile banking, mobile coupons and mobile payments. Researchers predict that by 2014 the volume of remittances through the mobile channel will reach nearly a trillion dollars: the exact figure Yankee Group - $ 984 billion In this case, banks should not simply charge a fee for the use of mobile financial services, and adopt a more unconventional marketing moves. Yankee Group leads, and other interesting statistics. Thus, the most active users of mobile banking today live in Asia and the Pacific. Last year on this indicator were the leaders of Europe, the Middle East and Africa. In addition, up to 35 million projected increase in the number of active users of mobile coupons is 2014. Against this background, in three years will increase substantially the number of mobile devices enabled for NFC - there will be no less than 150 million. As a consequence - the volume of transactions through such devices will grow from the current $ 27 million to $ 40 billion in 2014. Source: MoneyNews