Tuesday, October 25, 2011

The art of drinking. How to make the coffee business in Ukraine

Coffee blend, grinder and coffee maker - needed sostavlyayushey proper espresso. But the most important component - a skill that brews coffee Ukrainians who drink coffee are not as active as the inhabitants of Western Europe, but establishments that serve espresso correct, we have become more "in the coffee business - almost like a joke about Americans who have bought from Russian parts of the aircraft, collected, and turned the train - jokes Hadji Alexander, a champion of Ukrainian Barista Championship (professional service coffee) 2008. - Whatever I tried to do, anyway back to the coffee. " Generally throughout the world coffee business for cash flow is second only to oil. "But if the Portuguese and Finns consume about 8 kg of coffee per person per year, the Italians - about 6 kg, the Ukrainians - less than half" - a comparative analysis of markets, Alexander. Matter of taste. Barista and kaptester Eugene Malyshko tips for beginners to try coffee with monosortov, not just drinking, but sniff. However, he himself, this situation is not confused: he and his business partner Alexander Lugovskii opened in Kiev, first kofepoynt on the summer terrace cafe in Kiev "Cupid", six months ago - another under the guise of "Espresso room, and the summer opening of the third plan. Six months ago, and decided to expand the network of the Kiev coffee "Cuff": in the capital took the first visitors to the third institution network called "Kaffa de Provence." And in February this year in Kiev opened its first McCafe coffee McDonalds. In April, plans to open two more stores in the capital, and then - even one in Odessa and Lviv. "We expect that in the first half of this year, the number of visitors in cafes and cafeterias in Ukraine to increase by 10% - said the director of marketing for McDonald's Sergei Bratusev. Although network and McCafe is built on fast food restaurants, and will not compete with specialized networks, but even here the noticeable increase in demand for coffee. "Today at a McDonald's restaurant buys coffee every fourth visitor, which is about 25%, and even five years ago bought a sixth" - leads the statistics Bratusev. Cook-quick places of worship. Director of "Kaffa" Basil Starovoyt argues that a proper roasting is no less important than the quality of the coffee beans. But his pride - the geyser coffeemakers. "Take a candy" - offers a mobile coffee vendor network Barista № 1 "Igor. True, the network - it loud say, machines with coffee machine in such a guise in Kiev, while only two and both work about a month. One of them took place on that worked the same mobile coffee shop, only with another guise. "They are gone, we have arrived" - Igor jokes, quickly brewing coffee. Over the last year in Kiev appeared dozens of mobile stores. "Basically it's the impulse purchase: the people go, stumble upon a man who sells coffee and buy a drink. Will the second time? Possible ", - doubtfully said Alexander Haji. Before the opening Espresso room, he developed the idea of ??just such a mobile coffee shop, but then cars with coffee is too much. So in the end he opened a restaurant in London's style - a small room with walls hung with burlap, which is located just coffee and barista. Understand the beauty of establishments with excellent coffee at very reasonable prices while not many. "The Bentley is not earned - laughing Haji, brewing a double espresso with milk and habitual movement drawing a heart on a dairy foam. - But the queue sometimes, and it's nice. " Generally, in Kiev are not many places where you can drink the coffee properly, and the high price is absolutely not an indicator of quality, say experts. in Kiev are not many places where you can drink the coffee properly, and the high price is absolutely not an indicator of quality, say experts. And all because of good coffee - it's not just quality coffee blend, expensive, and right-minded coffee grinder and espresso machine, but also the ability to baristas. To learn how to expertly prepare coffee, he should have had one car and a mixture of a year and a half. However, at the end of that period he is likely to change jobs - staff turnover in the coffee area of ??up to 300% per year. The taste and color, "Where in Kiev you can drink good coffee?" - The interest of Sergei and Marina Dorokhov, founder of coffee chain stores and coffee equipment "House coffee." Instead of specific names they offer to watch the work as a barista. "If you want to drink normal coffee, pay attention to the state maker. If the holders (detachable parts, which lays coffee) glitter tube steam discharge pipe, which whisk milk, no milk, and pure, it means that you have a chance to get a good cup of espresso "- said Marina Dorokhov. In addition, the coffee beans to fill a coffee grinder just before cooking, otherwise they run out of steam, the barista should wipe the Holder of the coffee grounds, well-compacted new portion, and a cup to pour a fresh drink - warm. If all this is missing, you can turn around and leave, say couple Dorokhov. Well, if you want to try more than a good and perfect espresso, you need to pay attention to how the coffee is stored. "Packaging should be sealed with a valve through which extend a pair of coffee, that is, grain breathe - explains Marina. - Here, I just opened a pack, look - shiny coffee beans on oil, it means that you get a cup of coffee flavor alive. " Grain from the open packet can pour into a glass or porcelain jar, they should be stored in a box in the tin with a tight lid. "And it's better to put it on a shelf in a separate cabinet, because coffee - is incredibly absorbent product. If you put it next to the cinnamon, then two days later he will smell like cinnamon ", - says Sergey Dorokhov. True, to catch all the subtleties of the coffee flavor is not as easy in the coffee world for that there is a separate specialty - "kaptester. "I started with, drank espresso, no sugar" - says the barista and kaptester Eugene Malyshko about how four years ago, seriously interested in coffee. Since then, a former bartender managed to participate and win a few championships, he says: If people believe that coffee should be bitter and hot, so he just did not try properly brewed espresso. "The taste of coffee should be a clear balance between acidity and bitterness, may attend some sweetness - explains Malyshko. - A smell of fresh coffee has pleasant - such as caramel or chocolate. If the smell of coffee seeds, rancid or moisture, so it stale. " Coffee world is diverse, he adds, and to understand all the subtleties of flavor, you need to experiment and try different varieties. And it is better not to start with blends, which are on the market longer, and with monosortov - they have also to be found. "You have something commissioned? Cappuccino? No, let us make you a better latte "- meets a correspondent for Focus the director" Kaffa "Basil Starovoyt. It is here that you can find most coffee monosortov - about three dozen. Fried they are right in the cafe, proudly tells Basil. Among them the most expensive in the world "Jamaica Blue Mountain» - it shipped in barrels ("Look, we have a standing" - shows me a small barrel), and not in bags, like other grains. Legend has it that once the coffee even smelled Rum. In the "Kaffa" "Jamaica" you can try for 45 hryvnia for tea into two cups. Fall under the influence and a cup of brewed coffee in Cezve and a cup of espresso contains about 100 milligrams of caffeine. In moderate doses (up to three cups a day) of coffee invigorates, improves performance and supports the overall tone of the body, reduces the risk of myocardial infarction and reduces the risk of certain diseases such as Parkinson's. Caffeine - a legal stimulant, which, according to most doctors, is not addictive, but in large doses leads to depletion of nerve cells, fatigue and even depression. In addition, coffee dehydrates the body, so a cup of espresso to drink two cups of water. Choosing a place where you can enjoy tasty and unusual recipes cooked by the coffee, the most in Lviv, Kiev and Kharkov, Lvov. "In Lviv coffee - not just drink the coffee here is born a new relationship and build a business partnership," - says Lviv ladies Marianne Konin. The most unusual recipe - "coffee with a twinkle." It is served in the cafe "Dziga" and "Xin plyashka": bring a glass of brandy or rum set on fire and in front of guests pouring out of there coffee pots. Kiev. If Lviv often brewed coffee pots, then the capital prefer espresso machine. And it was in Kiev you can drink the most expensive cup of espresso in the country - such as a restaurant of the Hotel Intercontinental for 70 UAH. or Sanahunt Lounge for 75 UAH. Kharkov. The most stellar coffee in Kharkov - in the institutions of the network KOFEiN: Guide brings coffee barista who actively participate and win in Ukrainian national championships. And the most affordable organic coffee sold in cafeterias, large chain bakeries "Kulinichi. Julia Kuprin Focus

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