Old logo of Starbucks coffee Starbucks Network unveiled a new logo, which will not appear on the title and the word "coffee." The emblem of the company will only have a green mermaid with two fish tails logo change is due to the company's plans in the future to sell not just coffee. "Perhaps in the cafe will be other products under our brand, but do not contain coffee" - said in a statement, Starbucks. The new logo StarbucksKak reports BBC, some experts on branding the idea of ??an ill-considered. "In my opinion, nonsense kind of - he shared his opinion CEO of consulting firm Core Brand James Gregory. - What it will be like: coffee, formerly known as Starbucks? ». Starbucks-the largest international network of stores. Today it has more than 16 thousand points in 49 countries. In the past, Starbucks has changed the logo, but since 1992, when the company entered the New York Stock Exchange, it makes it the first time. The history of Starbucks has 4 decades. It all started in 1971 in Seattle, where teachers Jerry Baldwin and Zev Ziga, and writer Gordon Bowker opened a shop selling coffee beans. A little more than a decade ago, in the range of Starbucks appeared espresso. Now besides coffee, branded Starbucks has already started to sell ice cream, and in some institutions, networks in the United States consider the possibility to include in the menu, wine and beer.
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