Apple, thanks to the iPhone and iPad, became the most expensive brand

Apple has surpassed the cost of Internet giant Google. The annual survey conducted brand marketing company Millward Brown four consecutive years, a leader in the ranking of most valuable brands were Google, but the success of smart phones iPhone and iPad tablet made the study's authors acknowledge leader Apple. The cost of the brand for the year grew by 84% and now is estimated at 153 billion dollars, which is actually equal to half the capitalization of the company, which now stands at 323 billion dollars. As reported by BBC, 6 of the 10 most valuable brands - a company working in the field of information technology and telecommunications. Third after Google, is IBM, the fifth - a software manufacturer Microsoft. American mobile operator AT & T ranked seventh, a Chinese telecommunications company China Mobile - the ninth, and closes the top ten U.S. electronics manufacturer General Electric. The highest elevation among non-IT-companies achieved net McDonald's, her ranking rose two steps, and now she is - to 4-th place. Peter Welch explained that success McDonald's before the growing popularity of fast food in China. Also in the top ten include Coca-Cola (6 th position) and Marlboro (8 th).